Built as "New Theatre" by Carrer & Hastings. Opened 6 Nov 1909. Operated as a non-profit theatre with classic and standard repertoire drama performances. Also popularly known as "Millionaires' Theatre" referring to the theatre's rich sponsors. 1911 renamed "Century Theatre". Subsequently mostly used for musical performances. 1920 bought by the Shubert Company. Subsequently used for operetta and musical performances. 2318 seats. Demolished 1930 in favour of the apartment block, "Century Apartments".

Roof theatre: Originally built as a café. Briefly used as a children's theatre. 1915 rebuiding by Joseph Urban. 1915-1920 operated as a cabaret by Ziegfeld. 1920 conversion to a theatre proper (500 seats). Used for late-night revues. Demolished in 1930.

Notable world premieres:

• Sergej Rachmaninov: Piano Concerto No. 3 (28 Nov 1909)