London: Novello Theatre

Country: England, United Kingdom
City: London
Borough: City of Westminster
Location: Aldwych / Catherine Street

Built 1905 as "Waldorf Theatre" by W. G. R. Sprague for Seymour Hicks and Charles Frohmann, as one of a pair of a similar, though not identical theatres to each side of the not yet built Waldorf Hotel (the other being the "Aldwych Theatre"). Opened 22 May 1905. 1909 renamed "Strand Theatre", 1911 renamed "Whitney Theatre", 1913 re-renamed "Strand Theatre". 2005 renamed "Novello Theatre" in honour of the Welsh entertainer, Ivor Novello (1891-1951), who lived in an apartment within the theatre building from 1913 to 1951. Operated by Delfont Mackintosh Theatres.

Links: www.delfontmackintosh.co.uk, Theatres Trust, Wikipedia

London: Novello Theatre Front Text: "The Waldorf Theatre, London", signs: "Waldorf Theatre"
Publisher: E. F. A. London Theatre Series; No. 1004
Type: Divided Back
Size: Classic
Not sent.

London: Novello Theatre Front Text: "London, Waldorf Theatre, Aldwich"
Reverse Text: "Waldorf Theatre, London, was designed by Mr. Sprague; it is a handsome building of white stone and is situated in the new thoroughfare - Aldwych, which connects the Strand and Kingsway. In close proximity are the Gaiety and Aldwych Theatres."
Publisher: Raphael Tuck & Sons; Oilette; London; Postcard 7525
Type: Divided Back
Size: Classic
Sent: from Paris (France) to Nanterre (France), 1907

London: Novello Theatre / Gaiety Theatre Picture: second building on left side: Strand Theatre, third building on left side: Waldorf Hotel, right: Gaiety Theatre
Front Text: "The Gaiety Theatre & Aldwych, London", signs: "Gaiety Theatre", "Josť Collins in Our Nell"
Type: Divided Back
Size: Classic
Not sent.

London: Novello Theatre Revese Text: "Damage to the Strand Theatre, 13th October, 1915. Damage inflicted on the Strand Theatre in London when two bombs were dopped on Aldwych by the Zeppelin L15. Another bomb from the same airship fell in front of the Lyceum Theatre. The Zeppelins were a sinsister new development in aerial warfare. Their engines made a 'wierd and peculiar burr' which became all too familiar. Bombing raids using aircraft followed in 1917."
Publisher: IRIS Publishing; The Nostalgia Postcard Collectors Club; Set 7
Type: late 20th-century reproduction card of a 1915 image; not designed for postal use
Size: Classic
Not sent.

London: Novello Theatre Front Text: inscription: "Novello", signs: advertising the musical "Mamma Mia!"
Publisher: PlayhouseArthouse / Etsy
Type: Blank Back
Size: Modern
Not sent.

For other pictures of this theatre, see London: Gaiety Theatre and London: "The Theatres of London".

Permanent link: https://www.andreas-praefcke.de/carthalia/id/1137

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